What you get
Marketing leadership that sticks.
A Virtual CMO engagement isn't a project with an end date. It's an ongoing relationship built into how your business operates.
Marketing strategy and roadmap.
Quarterly strategy sessions, annual planning, and a rolling roadmap that moves with your business.
In the room.
Present in leadership conversations. Marketing connected to commercial goals from the top down.
Budget and channel decisions.
Where to invest, what to cut, and how to allocate spend across the year. Grounded in data, not gut feel.
Team and agency alignment.
If you have internal marketers or other suppliers, we bring them into one clear direction.
Performance accountability.
Monthly reporting tied to business outcomes. You’ll always know if marketing is pulling its weight.
Long-term thinking.
New verticals, new services, new markets. Someone thinking about what’s next while the team handles the ‘now’..
Right fit
The CMO your business needs
Scaling beyond referrals takes more than good intentions. It takes someone who can lead the foundations your marketing runs on, connect every channel to a single strategy, and make sure nothing is operating in isolation.
The Virtual CMO is the Senior marketing leadership you need embedded in your business, to drive growth without the full-time overhead on the P&L.
A good fit.
A good fit.
Growing a business without a marketing director. Ambitious revenue targets. You need a marketing connected to growth, not just activity.
Less relevant.
Less relevant.
Early-stage startup still finding product-market fit. Execution-only brief with no strategic requirement. Strong CMO already in place.
The engagement
Five steps. No surprises.
1
Into your business first
1
We spend time understanding your goals, your team, how you currently operate, and what success actually looks like for you.
Into your business first
2
Strategy and roadmap
2
A full marketing strategy and 12-month roadmap, delivered in the first 4 to 6 weeks. This is the foundation for everything that follows.
Strategy and roadmap
3
Embedded and active
3
Regular leadership touchpoints, decisions made alongside you, and strategic oversight across every channel from day one.
Embedded and active
4
Execution behind it
4
The B2Me specialist team builds and runs the work. Design, development, content, paid media. All aligned to the same strategy.
Execution behind it
5
Refine and grow
5
Monthly reporting, quarterly reviews, and a strategy that evolves as your business does. We don’t launch and leave.
Refine and grow
Frequently asked questions, straight answers
How is this different from hiring a marketing consultant?
A consultant advises and moves on. A Virtual CMO is in your business, accountable for outcomes, and part of the decisions that matter. It’s an ongoing relationship, not a project.
How much time does the Virtual CMO spend with us each month?
Most engagements kick-off with a marketing strategy, that then rolls into the attendance of a monthly leadership meeting, and a quarterly strategy day. Plus, any time required to brief the ongoing work the B2Me team executes. We scope the right level based on your marketing maturity. where you are and what you need.
Do we need to have other marketing staff?
Not necessarily. The B2Me team can handle the execution if needed. But if you already have an internal team or other agencies, we can manage and align them. Either way, you get one clear direction.
What’s the minimum commitment?
Six months is our recommended starting point. That’s long enough to see real strategic progress and build the kind of momentum that compounds. (But we’re proud to say that most clients stay well beyond that!)
While you’re here
The Virtual CMO directs it. We deliver it.
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SEO, GEO & Google Ads
Visible in search, visible in AI. Results you can track, from a strategy you can understand.
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Website Design & Development
Custom, conversion-focused websites that perform as well as they look.
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Brand Identity & Graphic Design
From logo to full visual system. A brand that holds up everywhere.
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Marketing Strategy
A clear, prioritised roadmap built around your goals
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Content Marketing
Helpful content that educates your audience and moves them closer to a conversation.
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Social Media Marketing
Consistent, on-brand presence in the places your audience actually spends their time.
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Email Marketing
Keeps your audience warm and your pipeline moving. Strategic, automated, written like a human sent it.
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Account-Based Marketing
Targeted B2B programs that reach and convert the specific accounts that matter most.
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