Email marketing

Stay connected

Stay relevant

Be present between the conversations that matter.

Content that connects.

Emails that feel relevant, not automated. Written in your voice, shaped around where your reader is in their journey.

Automated but personal.

Smart automation that delivers the right message at the right time, without you having to think about it every week.

Tied to your pipeline.

Email that does more than inform. It moves prospects forward, reactivates cold leads, and keeps customers engaged.

What you get

Emails built to be opened.

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Email strategy.

Down Cross

Audience segmentation, send frequency, content pillars, and automation mapping. Built around your goals, not a generic template.

List management and segmentation.

Down Cross

Clean, segmented lists so the right people get the right content. We help you grow your database the right way too.

Campaign creation.

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Monthly newsletters, product updates, event invitations, and promotional emails written and designed in your brand.

Automation and nurture sequences.

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Onboarding flows, re-engagement sequences, lead nurture programs, and post-purchase journeys set up and optimised.

CRM integration.

Down Cross

Connecting your email platform to your CRM so nothing gets lost and your sales team always has context.

Reporting and optimisation.

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Open rates, click rates, conversions, and revenue attribution. We optimise based on what the data tells us, not what we assume.

We handle the full email marketing function from strategy through to send, so nothing falls through the cracks.

Why it matters

Your CRM is your most underused asset

Social media platforms can change their algorithm overnight. Paid ads get more expensive every year. Your email database is an audience you own. And for B2B businesses, email remains one of the highest ROI channels available when it's used strategically.

The problem is most businesses either send too infrequently, too generically, or not at all. A dormant database is wasted potential. We help you activate it, grow it, and turn it into a consistent source of pipeline.

Your database is worth more than you think.

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Let’s put it to work.

Frequently asked questions, straight answers

Which email platform do you work with?

Down Cross

We predominantly work with ActiveCampaign and HubSpot. If you are already on a different platform, let us know and we would tell you honestly whether it works for what you need.

How often should we be emailing our database?

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For most B2B businesses, a monthly newsletter plus targeted campaign emails is a good starting point. Automation sequences run in the background continuously. We’ll recommend a cadence based on your audience and goals.

We have a small database. Is email marketing worth it?

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Yes, if the contacts are the right ones. A small, engaged list of ideal clients is more valuable than a large list of disengaged ones. We help you get more from what you have while growing the list with the right people.

How do you make sure emails don’t end up in spam?

Down Cross

Technical setup matters: proper domain authentication, clean list hygiene, and content that follows best practices. We handle all of this as part of our setup process.

Let's Talk