Marketing feels different here
Our mission is to empower businesses to achieve long-term growth through creative strategy, integrated marketing, and continuous optimisation.
Marketing feels different when the people guiding it genuinely care about your success, your sanity, and your growth. We work inside your business, build the foundations, drive the activity, and stay to see it compound. That’s the model. It's been the model since 2018.
“We believe all businesses deserve an experienced and trusted marketing team that acts as an extension of their own. When B2Me steps in, your brand becomes clearer, your foundations strengthen, and your integrated marketing begins to drive visible growth. This is where passions become success stories.”
Lauren Keeves, Founder and Managing Director
Why B2Me
Three things that actually matter.
Tailored strategies. Top-down approach.
Before we recommend anything, we look at your whole business. Goals, gaps, competitive landscape. Strategy shaped around what works for you specifically.
Relationships built to last.
We work as part of your business. One team, one strategy, one direction. The kind of relationship where we know your business almost as well as you do.
Tech marketing specialists.
MSPs and tech companies are our world. We know the sector, the buyers, and what it takes to make complex services sound compelling. That depth makes every client’s work sharper.
The B2Me story
Built on belief.
Driven by purpose.
Lauren Keeves founded B2Me in 2018 with a clear belief: passionate business owners deserve a marketing team that’s genuinely in their corner. She’d watched too many capable business owners struggle, not because their ideas were wrong, but because they didn’t have the right marketing support them.
What started as a specialist agency for MSPs has grown into a full-service marketing partner for growth-minded businesses across Australia. The belief hasn’t changed. The team has grown and the work keeps getting better.
The team
The people behind the work.
Strategists, designers, developers, writers, and paid media specialists. Every one of us is here because we genuinely care about doing great work for the businesses we partner with. Expect thoughtful questions, honest guidance, and the occasional geeky analogy.
Lauren Keeves
Founder & Managing Director
Karisa Calilap
Project Manager
Aimee Hull
Digital Marketing Account Manager
Natalie Zaffiro
Graphic Designer
Edwin O-Hara-Close
Graphic Designer
Jerome Coco
Website Developer
Nards Rementilla
Website Developer
Brofie Geppert
Content Writer & Quality Assurance
Madi
SEM & Paid Media Specialist
How we work
Four things that shape how we operate. And why clients tend to stay.
Passionate about everything we do.
We genuinely love this work. In a raise-the-bar-on-every-brief, care-about-every-detail kind of way. It shows up in what we make.
We raise the bar, then raise it again.
High standards aren’t a badge we wear. They’re just how we operate. Same effort, every brief, every time.
Go getters who get things done.
Proactive, results-driven, and allergic to excuses. You won’t spend time chasing us. We’re usually the ones keeping everyone else on track.
A team that's got your back.
Collaborative, accountable, and genuinely invested in your success. We’re not here to complete tasks. We’re here to make a difference.
Preferred partner
The credentials behind the confidence
We’ve invested in the training, tools, and partnerships that make us better at what we do. This means working with an agency that understands the ecosystem, speaks the language, and knows how to use it to your advantage.
We also work closely with vendor partners across the MSP ecosystem. We understand how MDF programs work, what vendors need from their partners’ marketing, and how to access and activate those funds effectively.
