Where we start
Know where you are before you decide where to go
Before B2Me builds any strategy, we run a marketing maturity assessment. It’s a structured diagnostic that looks at every dimension of your current marketing and gives you an honest, scored picture of where you are, what’s missing, and where the biggest opportunities sit.
Test your marketing maturity score nowThe challenge
Referrals got you here. Strategy gets you further.
Most businesses reach a point where referrals alone stop being enough. The pipeline gets unpredictable. A competitor wins a client you thought was yours. Growth starts to feel like luck rather than a plan.
That’s the signal. It means your business is ready for real marketing foundations. Our strategy gives you the direction and the priorities to grow deliberately, not reactively.
The problem with no strategy.
The problem with no strategy.
You’re doing things, but nothing is joined up. Ads that don’t connect to your website. Social posts that don’t reflect your brand. A sales team pitching services your marketing never mentions. Activity without direction is just spending.
What a strategy changes.
What a strategy changes.
Every channel, every piece of content, and every activity pulls in the same direction. Your sales team has a clear story. Your buyers see consistent, credible messaging wherever they find you. Marketing starts contributing to pipeline.
Why MSPs need specialist strategy.
Why MSPs need specialist strategy.
A generic marketing strategy from a general agency won’t account for long sales cycles, technical buyers, vendor relationships, or the way MSPs actually win clients. B2Me has built strategies for MSPs since 2018. We know the landscape.
Where the assessment fits.
Where the assessment fits.
Instead of asking ‘what should we do?’ you’re asking ‘what do we need to fix first?’ The maturity assessment turns a vague question into a clear starting point.
What you get
Clear direction. No guesswork.
Marketing maturity assessment and scorecard.
Your starting point. An honest view of where your marketing stands across every dimension, with scored findings and prioritised recommendations.
Market and competitor analysis.
What your competitors are doing, where the gaps are, and how your positioning can work harder in your market.
Audience profiling and messaging framework.
Your ideal customers, their motivations, their objections, and the language that moves them. Written clearly, not in persona jargon.
Channel roadmap.
A prioritised view of which channels to invest in and in what order, based on your goals, your maturity score, and your budget.
Always-on activity plan.
A planned programme of always-on activity so your team knows what’s happening, when, and why. Consistent presence across the channels that matter.
Reporting and success metrics.
What you’ll measure and how. KPIs tied to business outcomes, not vanity metrics.
The deliverables from a B2Me strategy engagement are shaped by what your maturity assessment reveals. Every client gets a different mix of priorities, because every business is at a different starting point.
The B2Me Proven Process
From assessment to activation.
Every B2Me strategy engagement follows the same proven process. Each step builds on the one before it, so by the time we’re activating channels and driving growth, the foundations are solid enough to make it count.
01
Discover
Uncover what matters most to your business.
Discovery session with key stakeholders
High-level marketing audit across all channels
Marketing maturity assessment and scorecard
Goals, challenges, and priorities documented
02
Define
Create the strategic foundation everything else is built on.
Brand positioning and messaging framework
Audience profiling and ICP documentation
Competitor and market landscape analysis
Core messaging themes and value propositions
03
Build
Establish the foundations your marketing runs on.
Website strategy, design, and development
SEO foundations and keyword research
Brand identity if required
Analytics, tracking, and reporting setup
04
Strategise
Deliver a data-driven marketing roadmap for growth.
Marketing strategy and channel roadmap
Prioritised 90-day action plan
Always-on activity plan and channel priorities
Budget allocation and investment guidance
05
Drive
Maintain consistent, always-on marketing that fuels steady growth.
SEO and blog content for lead generation
Organic social content and community management
Email marketing and CRM automation
Ongoing performance monitoring and optimisation
06
Ignite & Scale
Amplify what’s working and expand your reach as your foundations compound.
Paid media introduced once organic foundations are performing
Expanding into new channels as performance data guides investment
Lead magnets and content assets that do the work between conversations
New verticals, services, or audience segments added as capacity grows
07
Optimise and Scale
Refine performance with data-led decisions and build for the long term.
Monthly reporting and analysis
Campaign optimisation and A/B testing
SEO refinement and keyword growth tracking
Quarterly strategy review and roadmap update
We don't launch and leave. The strategy is a living document. We review it every quarter, update it as your business grows, and keep it connected to what the data is telling us.
Stop guessing. Start growing.
A clear strategy is the difference between marketing that costs money and marketing that makes it.
What you get
More confidence, less noise
A clear picture of where you stand.
Your maturity scorecard gives you an honest, benchmarked view of your marketing before we recommend a single thing.
A plan your team can actually follow.
Prioritised, practical, and written for humans. Not a 60-page document nobody reads after the kickoff meeting.
Messaging that makes sense.
Language that speaks to your audience and makes your value unmistakably clear. Especially valuable for MSPs whose services are hard to explain simply.
A foundation for everything else.
Every other marketing activity works harder when a clear strategy is behind it. This is where it starts.
Frequently asked questions, straight answers
What is a marketing maturity assessment?
It’s a structured diagnostic that evaluates your current marketing across key dimensions: brand, website, SEO, content, social, email, paid media, and strategic alignment. You receive a scored view of where you are today, what’s missing, and what to prioritise. It’s the starting point for every B2Me strategy engagement.
We’re an MSP and we don’t really do marketing. Where do we start?
Start with the maturity assessment. It tells you what foundations need to be in place before anything else makes sense, so you’re not investing in campaigns before you have a brand, or running ads before your website converts. The strategy follows from what the assessment finds.
What’s the difference between Drive, Ignite, Optimise, and Scale?
Drive is your always-on engine: SEO, content, email, and organic social running consistently to build visibility and pipeline. Ignite is campaign-based: targeted, high-impact activity designed to create bursts of demand. Optimise is the data-led refinement phase where we improve performance continuously. Scale is the long-term leadership stage: a Virtual CMO embedded in your business, expanding into new verticals and guiding strategic direction for sustained growth.
Do we need a marketing strategy if we already have a marketer?
Yes. A marketer without a strategy is executing without direction. A strategy gives your team clarity on priorities, consistency in messaging, and a framework for making decisions. It makes everyone more effective and gives you a way to measure whether marketing is actually working.
How long does it take to build a strategy?
Most strategies are delivered within 4 to 6 weeks from kickoff, including the maturity assessment. The timeline depends on how much discovery work is needed and how quickly we can access the right people in your business.
Will you help us execute the strategy once it’s built?
Yes. We don’t hand you a document and wish you luck. B2Me manages the full execution across every channel in the strategy, or works alongside your internal team. The strategy and the execution are designed to work together.
While you’re here
A strong brand powers everything else
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SEO, GEO & AIO
Visible in search, visible in AI. Results you can track, from a strategy you can understand.
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Website Design & Development
Custom, conversion-focused websites that perform as well as they look.
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Brand Identity & Graphic Design
From logo to full visual system. A brand that holds up everywhere.
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Marketing Strategy
A clear, prioritised roadmap built around your goals.
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Content Marketing
Helpful content that educates your audience and moves them closer to a conversation.
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Social Media Marketing
Consistent, on-brand presence in the places your audience actually spends their time.
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Email Marketing
Keeps your audience warm and your pipeline moving. Strategic, automated, written with your audience in mind.
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Account-Based Marketing
Targeted B2B programs that reach and convert the specific accounts that matter most.
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