Why It Pays to be Strategic
One player can win a game, but a well-crafted strategy can win championships. You can do heaps of marketing hacks, but only a sound strategy can bring long-term business success.
Our marketing strategy services include:
- Clarifing Your Purpose
- Providing Direction
- Defining Your Competitive Edge
- Aligning Your Marketing Efforts
- Maximising Your Resources
- Increasing Effectiveness
- Generating a Higher ROI
Our Proven Success
Great plans don’t just magically happen. At B2Me Marketing, we follow a deliberate process specifically intended to produce a marketing strategy that best fits your business goals.
Introductions Are MadeAmazing things can happen after we get to know your story, experiences, and perspectives. It deepens our understanding of your business and your motivations, breaks down barriers, promotes collaboration, and prepares us enough to create a custom marketing strategy.
Factors are ConsideredBefore we map out your marketing journey, B2Me needs to consider your core values, mission, vision, and goals; research your target audience, industry, and competitors; analyse your SWOT; and determine where you stand and where you want to go.
A Roadmap is CreatedEquipped with your inputs and our findings, B2Me will design a detailed, bespoke strategy to achieve your marketing goals. We enjoy making marketing plans that work, but we are also keen on building long-term partnerships so we can better help you navigate the route to success.
Let's Turn Strangers Into Raving Fans
Customers will buy one, two, or three times. Raving fans will buy from you all the time (even when they don’t need to), promote your business for free, and be passionately loyal to your brand.
Let our strategic experts work their magic and create a digital marketing strategy that will support your customer journey and turn strangers into website visitors, into leads, into customers, and into raving fans.
Digital Marketing Services That Work
Once the strategic blueprint has been built, unlock our team of experts and lets start executing! We've got all marketing services you need under one roof.
Lauren and her team are absolutely phenomenalNo task is too big or small and the result of our re-brand and new digital presence was managed by them from start to finish. We couldn't be happier and couldn't recommend them highly enough.
- Steve Dawson, Director
Why Work With Us?
- Can do attitude
We're a proactive team that's always up for a challenge!
- Committed team
Our dedicated always have your best interests at heart and are committed to helping you achieve your goals.
- Comprehensive services
We've made navigating marketing super simple - it's all under one roof!
Learn More On Our Blog
Frequently Asked Questions
What is a marketing strategy?
A marketing strategy is a comprehensive game plan that is designed for a business to attract potential clients and convert them into customers (then into raving fans)! The strategy includes the company's unique selling point, crucial brand messaging, information on the target customer demographic, and other important elements.
How can we measure the success of a marketing strategy?
Here are some marketing metrics that can be used as KPIs for a marketing strategy:
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Cost per Acquisition (CPA)
- Customer Growth
- Return on Ad Spend (ROAS)
There are other KPIs specific to specific marketing techniques. B2Me can help you identify which KPIs are useful to your business and to your marketing campaigns.
Please note, you must also have a strong sales process to ensure a successful transition from SQL to Customer.
How can you ensure that a marketing strategy will help us reach our goals?
B2Me can help increase the chances of achieving marketing goals by creating a marketing strategy that is tailor-made for your business. We build strategies based on information such as your:
- Story behind the business
- Experiences and perspectives
- Core values, mission, and vision
- Business goals
- Target market/audience
- Products and/or services
- Industry situation and trends
- Competitors
- Strengths, weaknesses, opportunities, and threats (SWOT)
What's the difference between a business strategy and a marketing strategy?
A business strategy is the broad plan for an organisation’s success, while a marketing strategy is a focused plan for promoting and selling its products or services. Both are important to business success, but the business strategy must be done first to set the direction for the marketing strategy.
A business strategy can include:
- Vision and Mission
- Long-term Objectives
- Company Structure
- Action Plan
- Accountability
- Key performance indicators (KPIs)
A marketing strategy can include:
- Target Audience
- Brand positioning and strategy
- Content strategy
- Customer journey mapping
- Go-to-market campaigns
