Case study
From frustrated MSP to revenue machine.
How ONGC turned years of marketing frustration into a pipeline of high-ROI events, a trusted brand, and a sales team built to win.
Industry
Managed IT Service Provider
Services
- Marketing Strategy
- Brand Identity
- Website Development
- Digital Marketing
Results
$
72k
Closed in 2 weeks
13x ROI on $5,000 out-of-pocket event spend.
$
100k
From one webinar
Direct revenue from a single co-branded Microsoft event.
$
40kwon
AI and Automation webinar
Including recurring revenue. One event, sustained pipeline.
50
%
savings
Event costs halved
Saving $5,000+ annually through strategic MDF funding.
7
years
Partnership
Consistent strategy that compounded into market leadership.
The brief
Client overview
ONGC is an Australian Managed Service Provider with a strong technical offering and a team built to deliver. Like many MSPs, they knew marketing mattered, but finding the right partner who truly understood their world had proved harder than expected.
Challenge
Fragmented efforts had produced inconsistent messaging, a dated website, and a sales team without the tools to close. There was no strategy tying it together and no clear way to measure what was working. ONGC needed a partner who could cut through the noise and build something that actually moved the needle.
The solution
A brand worth buying from
A complete rebrand gave ONGC a clear, compelling identity. New logo, defined vision, mission and purpose, and messaging that finally reflected the quality of the business behind it.
A website built to convert
A 50+ page website overhaul set the foundation, creating a platform built to convert. Every page designed to communicate value, build trust and support the sales process.
A pipeline that keeps delivering
A targeted event programme, executive roundtables, co-branded Microsoft webinars and AI & automation events, brought the right buyers into the room. Strategic access to vendor Marketing Development Funds (MDF) kept costs down and the engine running. Structured nurture sequences extended every event into ongoing pipeline.
The takeaway
ONGC didn’t have a service problem. They had a strategy problem.
A clear brand, a smart event programme, and strategic use of MDF funding turned fragmented marketing into a compounding revenue engine that keeps delivering year after year.
Client testimonial
“The biggest thing for me was the strategy piece”
“That was invaluable. The brand became more trusted, we were seen more consistently, and more enquiries and referrals came through.”
Steve Dawson, CEO
See more of our work
