Case study
From word of mouth to #1 in AI Search.
How Inspired IT stopped waiting to be found and started owning the Perth MSP market.
Industry
Managed IT Service Provider
Services
- Marketing Strategy
- Brand Identity
- Website Development
- Digital Marketing
Results
#
1
on Google ‘Managed IT Services Perth’
Ranking above every competitor for the most valuable search term in the market.
#
1
on Google ‘Managed IT Consulting Perth’
For when prospects are ready to buy, Inspired IT is first.
39keywords
in positions 1–3
Consistently owning top search positions across all core IT terms in Perth.
>
50
%
of all web traffic driven by SEO
Organic search now dominates every other traffic channel combined.
48
inbound enquiries
From people who found Inspired IT themselves. No cold calls. No paid ads.
The brief
Client overview
Inspired IT is a Perth-based Managed Service Provider delivering managed IT, cyber security, Microsoft 365 and IT consulting to small and medium businesses across Western Australia. With a loyal client base built over years, they had a strong reputation, but almost no marketing presence to match it.
Challenge
Growth was referral-dependent and unpredictable. Inspired IT had no presence in organic search, no content strategy, and no visibility in the emerging world of AI-driven discovery. Competitors were closing the gap. They came to B2Me with one brief: stop waiting to be found, and start owning the market.
The solution
Owning the search landscape
B2Me built a search-first marketing engine focused on dominating traditional Google search. This was achieved through targeted SEO, keyword-driven blog content, and Google Business Profile optimisation.
Speaking the language of AI
B2Me secured early authority in AI search (GEO) by structuring content to be cited and referenced across Google AI Mode, Grok, and Copilot.
Becoming the default choice
The goal was simple: wherever a Perth business goes to find an IT provider, Inspired IT appears first.
The takeaway
Referrals were their past. Inbound is their future.
Inspired IT didn’t have a service problem. They had a visibility problem. By owning Google search and getting ahead of the AI search curve, B2Me turned Perth’s best-kept IT secret into its most visible MSP.
Client testimonial
“We’ve gone from strength to strength over
the past year”
“The results speak for themselves. We’re really excited to see where we can take things in this new financial year - the foundation is there, now it’s about building on it.”
Matt Seeds, Managing Director
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