Case study
One year. To number one.
How Advanta Advisory went from brand new to #1 on Google, beating established global competitors, in under 12 months.
Industry
GRC Consultants
Services
- Marketing Strategy
- Brand Identity
- Website Development
- Digital Marketing
Results
#
1
On Google for “Privacy Advisory Brisbane”
Ranking above every local and global competitor for their most valuable service term.
#
1
On Google for “GRC Consulting Services”
Dominating the terms their ideal clients search when they are ready to engage.
Top 3
Ranked #2 for “AI Advisory Brisbane” and #3 for “GRC Consultancy” in Search.
Consistently owning top positions across all core service terms within 12 months.
31,727
LinkedIn impressions
126 posts building brand authority, thought leadership and credibility from launch.
The brief
Client overview
Advanta Advisory is the governance, risk and compliance (GRC) arm of ADITS, built to operate as its own independent brand serving organisations across Queensland and beyond. Specialising in privacy advisory, GRC consulting, cyber security, data governance and AI governance, Advanta was created to meet growing demand for dedicated compliance expertise. As a brand new business, they were starting from zero.
Challenge
Advanta Advisory had the expertise, the team, and the backing of an established MSP. What they didn't have was a brand, a website, or any presence in the market. In a space dominated by well-resourced global players, getting a new name in front of the right buyers and building credibility from scratch was no small task. They needed everything built from the ground up, and they needed it to perform fast.
The solution
A Brand Built to Stand Alone
B2Me Marketing created Advanta Advisory's brand identity from scratch. Logo, positioning, messaging and visual identity, all designed to communicate authority and trust in a sector where credibility is everything. The brand was built to work independently of ADITS while benefiting from the relationship.
A Website Built to Convert
A full website build gave Advanta the platform to compete. Every page was structured for search, built to communicate value, and designed to convert the right visitors into enquiries, with core service pages for privacy advisory, GRC consulting, cyber security, data governance and AI governance doing the heavy lifting.
A Growth Engine Built to Compound
With the foundations in place, B2Me Marketing built the growth engine on top. SEO and keyword strategy targeting high-value terms, consistent blog content to build topical authority, Google Business Profile management for local search visibility, and a LinkedIn presence for Director Adam Cliffe to build thought leadership and credibility in market. Content was also structured to maximise AI search visibility across key platforms, putting Advanta in front of buyers wherever they search.
The takeaway
From zero to number one in just twelve months, that's what the right foundations, the right strategy, and the right partner can deliver.
Advanta Advisory didn't have a credibility problem. They had a visibility problem. Starting from zero in a competitive, globally contested space, B2Me Marketing built the brand, the website and the growth engine that took them to #1 on Google in under 12 months, beating established players that had years of head start.
Client testimonial
“When we launched Advanta Advisory, we needed more than a website...
...we needed a brand that could stand on its own and a strategy to get us in front of the right clients. B2Me built that from the ground up. To go from zero to ranking #1 in under a year is something we are genuinely proud of.”
Adam Cliffe, Director of GRC
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