Case study
One marketer can only go so far.
How ADITS replaced their in-house marketer with a full-service growth engine, and never looked back.
Industry
Managed IT Service Provider
Services
- Marketing Strategy
- Brand Identity
- Website Development
- Digital Marketing
Results
2.72m
Google Impressions
476% impression growth through strategic keyword expansion in under 12 months.
26,792
Website sessions
+7.58% YoY with organic search driving 9,170 sessions annually.
218%
Increase in lead inquiry calls
More of the right people picking up the phone, year on year.
10%
Consistent YOY traffic growth
Compounding results built on a strong SEO and content foundation.
+
40%
LinkedIn impressions growth
138 posts driving brand authority, thought leadership and credibility.
The brief
Client overview
ADITS is a Brisbane and Townsville-based Managed Service Provider delivering managed IT, cyber security and Microsoft 365 services to businesses across Queensland. With a solid client base and a strong technical reputation, they had built their growth largely on referrals and the efforts of a single in-house marketer. But they always knew it wasn't enough.
Challenge
When their in-house marketer moved on, ADITS faced a choice: replace one person or rethink their approach entirely. They already knew that one marketer, no matter how capable, could only go so far. What they needed was a full marketing function, strategy, content, SEO, social, brand, and ongoing execution, without the cost and complexity of building it internally. They came to B2Me ready to build something bigger.
The solution
Your marketing department, without the overhead
B2Me stepped in as ADITS’s outsourced marketing department, bringing the full weight of a specialist team to a business that previously had one person trying to do it all. Strategy, execution, reporting and optimisation, all managed as one joined-up function.
Foundations First
Before driving growth, you need something worth growing. B2Me overhauled the ADITS website, creating a platform built to convert, every page designed to communicate value, build trust and turn visitors into enquiries.
Then the Growth Engine
With the website as the foundation, B2Me built the growth engine focusing on their organic strategy that included a holistic approach with keyword expansion, consistent content and thought leadership that builds authority and attracts the right buyers. The result was steady, compounding growth that gets stronger with every year.
The takeaway
One marketer was their past. A full growth engine is their future.
ADITS didn’t need another in-house hire. They needed a growth engine. B2Me became their marketing department, built the SEO and content foundations from the ground up, and now drives consistent, compounding results that no single marketer could deliver alone.
Client testimonial
“Working with B2Me Marketing has been a fantastic experience."
The team is incredibly professional and responsive, and their collaborative spirit makes them feel like a natural part of our team, all working toward a shared vision. We’re consistently impressed by their commitment and the outstanding results they’ve delivered.
Chris Grasso, General Manager
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