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Name*

First Name * Last Name *

Company Name*

Email*

Phone*

Who will be the final decision maker?*

Industry*

Please specify your industry*

How would you describe what your business does?*

What solutions/services/products does your business provide?*

What problem does your business solve for your customers?*

What is your mission statement?*

What are your long-term goals for your business in the next 3-5 years?*

Does your business have a slogan?*

Yes

Your business slogan*

What makes your business unique or different from your competitors?*

Are you B2B or B2C?*

B2B

B2C

Who is your primary target audience?

Use the plus button at the end of the table row to add another audience type

Industry

Job title

Demographics

Who is your primary target audience?

Be as specific as possible – age, gender, interests, income level, psychographics, etc.

If your brand were a person, how would you describe their personality?*

What do you want your customers to think when they think of your company?*

What attributes and/or emotions do you want associated with your brand?*

What words would you NOT want used to describe your brand’s image?*

What colours do you like?*

Do you have any preferences regarding typography?*

Are there any existing brands (within or outside your industry) whose branding you admire? What specifically do you like about them?*

Are there any existing brands whose branding you dislike? What specifically do you dislike about them?*

Are there any specific elements, symbols, or imagery you'd like to see incorporated into the logo, or avoided?*

What kind of imagery or aesthetic best represents your brand? (select up to 2)*

Bright, clean, simple, and natural.

Classic, sophisticated, intellectual, and well-organised.

Wide open spaces, natural landscapes, and dynamic action.

Bold, unconventional, gritty, or counter-culture.

Ethereal, mystical, transformative, and often luxurious.

Strong, dynamic, athletic, and triumphant.

Romantic, sensual, beautiful, and intimate.

Playful, colourful, whimsical, and often cartoonish.

Warm, soft, comforting, and nurturing.

Polished, elegant, authoritative, and stately.

Innovative, artistic, conceptual, and unique.

Authentic, approachable, down-to-earth, and familiar.

What is your brand's ideal relationship with its customers? (select up to 2)*

As a trusted friend who brings joy and reassurance.

As a wise mentor or reliable expert.

As a guide leading them to new horizons.

As a co-conspirator in challenging the norm.

As an enchanter, making their deepest desires come true.

As a champion empowering them to achieve greatness.

As a cherished partner, fostering deep connection.

As an entertainer, bringing smiles and fun.

As a dedicated provider of care and security.

As a respected leader, setting high standards.

As a collaborative innovator, bringing ideas to life together.

As a relatable peer, fostering a sense of community.

Which best describes your brand's "voice"? (select no more than 5)*

Optimistic

Authoritative

Intelligent

Adventurous

Bold

Rebellious

Free-spirited

Inspirational

Courageous

Passionate

Playful

Compassionate

Sophisticated

Imaginative

Inventive

Down-to-earth

Friendly

Reliable

Name

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Branding Questionnaire